Let’s first look at the hard data on local search. In 2016 over 46% of all searches on Google are for local purposes. Over 50% of the people that made a local search visited that business within a day. Over 70% say they confirm and look up the location of the business before going to it for first time. These stats show the importance of having a local presence for your business. If you have a physical location you can’t rely on foot traffic alone. People are using their phones and computers every day to find businesses that can accommodate what they’re searching for. Our Google local services include:
Below you’ll see a real life example of SEO Direct ranking #1 for the keyword “seo los angeles” on the local and organic results:
One of the strongest signals to Google in local rankings comes from the consistency of your name, address and phone number (NAP) across all the websites you’ve registered your site on. For instance, Yellow Pages, Yelp, Facebook, etc. Each one of those properties needs to have the same NAP for your business to help your local rankings. We’ll do a manual review of your NAP to ensure everything is cohesive.
Citations are basically just online references of your business on sites like Yellow Pages, Yelp, Superpages, etc. They don’t hold a lot of link value but are still a factor in determining local rankings. We’ll do an audit on your existing citations and make sure you have all the major citations in place.
Your GMB listing will be the face of your business so it’s vital that we help you put your best foot forward. We’ll help optimize the listing for the correct category, description, hours, phone number and images. Ultimately we want to ensure all your details are up-to-date.
Your site needs to be optimized for your local keywords. That includes your content, headers, title tags, schema data and meta data. Everything will revolve around making sure Google understands that you are the authority in that particular region.
Google prefers that you use schema markup in your code to help speak Googlebot’s language. Schema markup gives the user more informative results in the SERPs. It can give you a small edge against your competitors and is becoming more important as time goes on.
The most important factor to ranking locally is having more authority than your competitors. We build that authority over the course of time by building links back to your site from other websites. Links make up the largest portion of Google’s ranking algorithm.