SEO for Medical & Healthcare
Strategies to Attract Patients with Medical & Healthcare SEO Services
How Do SEO Services Help Your Medical Practice?
An increasing number of people rely on search engines for information about health conditions and healthcare providers. Medical organizations are responding by increasing spending on digital marketing, boosting the amount of money put into strategies like SEO by 15.4 percent between 2015 and 2016. With your patients using search and your competitors bumping up their marketing budgets, SEO is more important for differentiating your practice than ever before. Search results have been shown to bring in 39 percent of customers, making SEO an essential part of any medical professional’s marketing toolkit.
Tips for Doing Medical SEO Right
Driving Traffic to Your Website
Keeping it Local
Making Connections with Links
Showcasing Your Authority
Eighty percent of Americans go online for health information, but consulting “Dr. Google” can cause problems when inaccurate or outdated articles from bloggers and others without medical expertise rank higher than content from actual doctors. Therefore, taking the time to create your own content in the form of blog posts, infographics, fact sheets and videos not only helps improve your search rankings but also provides reliable answers to the most common questions prospective patients have when researching medical professionals. Content is your chance to stand out by showing patients what they can expect when they visit your practice. Thanks to the growing popularity of live video, you can even leverage the power of question and answer sessions to help patients “get to know” you.