Pay-per-click advertising allows you to instantly show up in search engines and social sites. Aside from driving traffic, PPC allows you to collect keyword data that can be used later to improve your SEO campaign. Another great benefit to PPC is that you’re only paying when an interested buyer clicks. In terms of budget management, PPC allows to have complete control over which day, time and amount is being spent.
One principal we stand by with PPC is that we never set it and forget it. We are actively monitoring each campaign and always looking for new opportunities to lower the cost-per-click (CPC). Running a successful PPC campaign is about testing, tweaking and actively making the necessary changes to provide the client a significant ROI.
Adwords is quite possibly the fastest, easiest way to get targeted traffic to your site overnight. It instantly places you into the top positions on Google where two-thirds of the US is searching. No matter what industry you’re competing in, Adwords is still the most effective form of PPC advertising in the digital market today. Unlike SEO which can take months or even years to see a significant ROI, Adwords allows you to jump into the mix right away with testing keywords and ad copies immediately. One of the biggest reasons Adwords is so popular is because businesses of all sizes and budgets can participate. It doesn’t always take a massive budget to see results. Small to medium sized businesses, and local mom and pop shops can run very small campaigns in their local area to get more people in the door.Learn More